Too busy to read?

Asset Value = (Net Profit) x (Industry Multiplier) Any time an asset has sustainable profits, an industry multiplier governed by prevailing market conditions determines the asset's value. Other people or companies will buy that asset based on the asset's net profit multiplied by the assessed multiple. For example, if you own a manufacturing company that nets $100,000 and the average multiple for your industry is 6, your asset value is worth $600,000. Industry multipliers are subject to intense negotiating as they rise and fall with the economy and within industry sectors.

The Commandment of Entry states that as entry barriers to any business road fall, or lessen, the effectiveness of that road declines while competition in that field subsequently strengthens. Higher entry barriers equate to stronger, more powerful roads with less competition and need for exceptionality.

Worse Case Consequence Analysis (WCCA) The first decision tool is Worst Case Consequence Analysis (WCCA), which requires you to become forward-thinking and an analyzer of potential consequences. WCCA asks you to answer three questions about every decision of consequence: 1) What is the worst-case consequence of this choice? 2) What is the probability of this outcome? 3) Is this an acceptable risk?

The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run. ~ HENRY DAVID THOREAU

A business attached to your time is a job. - A business that earns income exclusive of your time satisfies the Commandment of Time.

- Slowlaners attempt to manipulate intrinsic value by education.

Fastlaners (the rich) don't use compound interest or the markets to get wealthy but to create income, preserve liquidity, and deploy capital.

The journey of a thousand miles must begin with a single step. ~ Lao Tzu

He never finishes his pyramid promised to Pharaoh simply because he decides to do the heavy lifting himself when he should have focused on a system to do it for him.

Isn't it wonderful to have control? These were my options to create wealth. I had reasonable control over both variables, "unit profit" and "units sold," whereas in the Slowlane you're left pleading with the boss for a measly 3% salary raise.

Think of it like a golf club striking a golf ball. When the clubface hits the ball square, the ball goes straight and heads toward the hole. But when the clubface is rotated a fraction of one degree, the ball's trajectory lands far off course. At impact, the divergence is minor, but as the ball travels further it widens and widens until the gap is so large that getting back on track is nearly impossible. A bad choice can set your trajectory off by only one degree today, but over years the error is magnified.

Fastlane Purity: Five Commandments Thou shalt not invest in a needless business. Thou shalt not trade time for money. Thou shalt not operate on a limited scale. Thou shalt not relinquish control. Thou shalt not let a business startup be an event over process.

The road to victimhood is through denial: First responsibility, then accountability. People who don't take responsibility are victims. Some of them are born victims and, instead of trying to improve their hand, they fold and give up. For them, everyone has the solution to their problems but them. And their problems? Not their fault. Nope, someone else is to blame. Instead of looking within, they look outward and project responsibility to some other entity. Victims are Sidewalkers who refuse to take the driver's seat of their own lives and live under a dark cloud of "theys" reflective of a "me against them" attitude.

"Who's the idiot, the idiot himself or the idiot that hires the idiot?" But I wasn't a victim because I first was responsible: It was my fault. I allowed it to happen.

Ridicule is the tribute paid to the genius by the mediocrities. ~ Oscar Wilde

story short) the folks at Google claimed the content violated their terms. My ads were terminated and the revenue stopped. Now imagine if my forum and its Google revenue were responsible for feeding my family. Imagine if I was earning $15,000/month from these ads and in one big swoop, poof! Gone. No control. No say. No power. It took me eight days to fix the problem, but it exposed the hitchhiking dangers as a passenger versus driving it. For those eight days, my income from that activity was zero. In any driver/hitchhiker relationship, the driver always makes more money than the hitchhiker and retains a critical component to Fastlane strategy: control. I can't imagine running a company in which another entity has the power to instantaneously kill your revenue stream. If someone can "flip a switch" and destroy your business, you're playing roulette with your financial plan. The congenital danger of hitchhiking is that you give up the keys to the driver. If the driver crashes into a wall, guess who goes with them.

Step 4: Keep it Short, Clear, and Concise The best USPs are short, clear, and powerful. Long phrases get skipped over. Step 5: Integrate Your USP into ALL Marketing Materials A USP is worthless if it isn't conveyed throughout every aspect of your business. Include your USP on all your public communications: => Your trucks, vehicles, and buildings => Your advertising, promotional materials, and social media accounts => Business cards, letterheads, signs, brochures, and flyers => Your website and your email signature => Your voice mail system, receptionist/sales scripts, etc.

The Commandment of Need states that businesses that solve needs win. Needs can be pain points, service gaps, unsolved problems, or emotional disconnects.

Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as producer.

Automate (fastlane superchArger) Automate your business and honor the Commandment of Time. __Get your time detached from your business.__ The best passive-income money-tree seedlings are money systems, rental systems, computer systems, content systems, distribution systems, and human resource systems. The key to automation in any business lies in these seedlings.

The Fastlane Is a Business System: The Slowlane Is a Job The Slowlane is a job: your hard work traded for your employer's cash. Azur's struggles resemble that of a Slowlaner; to get rich, you're told to get stronger (spend money, return to school, and earn more in the job market) so you can lift heavier stones. The Fastlane is about building a better system, a better contraption, a better product, or a better "something" that will leverage your work. In the Slowlane, you are the source of heavy lifting, while in the Fastlane, you construct a system that does it for you. On your wealth road trip, the Slowlane roadmap asks that you endure a long, tiresome walk to wealth. The toil of wealth is the process itself. In the Fastlane, wealth is driven in a business system you create--the toil is the creation and management of the system itself.

The owner of an idea is not he who imagines it, but he who executes it.

A 2003 World Value Survey (worldvaluessurvey.org) as well as the 2018 Happiness Report (http://worldhappiness.report) found that the happiest people in the world have a tight sense of community, social support, and strong family bonds. After basic needs are met (security, shelter, health, food), our happiness quotient is most significantly impacted by the quality of our relationships with our partners, our family, our friends, our spirituality, and ourselves.

Waiting University: Bring something to read with you when you anticipate a painful wait: Airports, doctor's offices, and your state's brutal motor vehicle department. Don't sit there and twiddle your thumbs--learn!

Business Your own business, self-employment, and entrepreneurship are centrist to the Fastlane, much like a job is to the Slowlane.

Wealth is not authored by material possessions, money, or "stuff," but by what I call the three fundamental "F's": family (relationships), fitness (health), and freedom (choice). Within this wealth trinity is where you will find true wealth and, yes, happiness.

Your Perception Is Not the Reality

Money can't buy happiness, but it can make you awfully comfortable While you're being miserable. ~ Clare Boothe Luce

The winning team is Team Producer. Reshape life's focus on producing, not consuming. When you reframe your thinking from majority thinking (consumer) to minority thinking (producer), you effectively switch teams and allegiances. Yes, become a producer first and a consumer second.

1) Rental Systems 2) Computer/Software Systems 3) Content Systems 4) Distribution Systems 5) Human Resource Systems

Money trees are business systems that survive on their own. They require periodic support and nurturing but survive on their own, creating a surrogate for your time-for-money trade.

Notice that intrinsic value is measured in units of TIME. This "time attachment" introduces the Slowlane's first punitive element of wealth creation. Can you control time? Can you leverage time? You can't. Your time is limited to 24 hours of exchange. If you earn $200/hour, you can't miraculously demand to work 400 hours in one day. If you earn $50,000/year, you can't miraculously demand to work 400 years in your life. Time has no leverage.

Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind. ~ Seneca

The universe doesn't care about your past. It is blind to it. The universe doesn't care that I wore pink pants in high school. (Hey, remember Miami Vice?) The universe doesn't care that I got in a fight with Francis Franken and lost. The universe doesn't care about your MBA from UCLA, your drug-dealing father, or that you wet your bed in junior high. The universe simply doesn't care. One person and one person only weaponizes past transgressions: you. If the universe doesn't remember, why should you?

For example, in my particular web space, industry multipliers ranged from 2 to 6. For this analysis, let's use the middle: 4. This means that any time I increased my net profit, the value of my business increased by a minimum factor of 4, or 400%. 400%! Where can you get a return of 400% in today's financial market? Are there any mutual funds paying 400%? Forget about today, how about ever?

The object of life is not to be on the side of the masses, but to escape finding oneself in the ranks of the insane. ~ Marcus Aurelius

If you want to sell anything, translate features to benefits.

If you don't know where you are going, how will you know if you get there? An undefined destination means an undefined arrival. More than likely, you'll end up where you don't want to go. You find wealth with a roadmap, not a dartboard.

Normal is not something to aspire to, it's something to get away from. ~ Jodie Foster

When the Slowlane is deconstructed, you find two variables: 1) The "primary income source" (defines how income is earned) 2) The "wealth accelerator" (defines how wealth is accumulated) The Slowlaner's primary income source comes from "a job," while the wealth acceleration vehicle comes from "market investments" like 401(k)s and indexed-funds. Put it together and you arrive at the Slowlaner's wealth equation: WEALTH = (Job) + (Market Investments) The primary income source The wealth accelerator Under this plan, income from a job funds both lifestyle and market investments.

The only thing that interferes with my learning is my education. ~ Albert Einstein

How did I escape these controls that society finds perfectly acceptable? Instead of trading my time for money (manual labor), I traded it into a business system--industrialized wealth production.

Be a Producer: Leverage the Business of a System To switch teams and become a producer, you need to be an entrepreneur and an innovator. You need to be a visionary and a creator. You need to give birth to a business and offer the world value.

Money isn't attracted to selfish people. It is attracted to businesses that solve problems. It's attracted to people who fill needs and add value. Solve needs massively and money massively attracts. The amount of money in your life is merely a reflection to the amount of value you have given to others.

The sweat of success is failure, and I am soaking wet.

Wealth eludes most people because they are preoccupied with events while disregarding process. Without process, there is no event.

The Law of Victims says you can't be a victim if you don't relinquish power to someone capable of making you a victim. When you abdicate control to others, you essentially become a hitchhiker with no seat belt. You take the passenger seat in a stranger's car, which could be murderous to your financial plan. And when that happens, you're vulnerable to joining the ranks of victims.

Intelligent risks have unlimited upside (long term) and limited downside (short term.)

Process creates events that others see as luck.

Free time is bought and paid for by indentured time.

Time isn't a commodity, something you pass around like a cake. Time is the substance of life. When anyone asks you to give your time, they're really asking for a chunk of your life. ~ Antoinette Bosco

Indentured time is time you spend to earn money. Free time is spent as you please.

Time is deathly scarce, while money is richly abundant.

Step 1: Uncover the Benefit(s) Get into business for the right reason: to add or create value, solve problems or fill a need. That creates your first USP. If you are already in business, find your greatest product benefit, one that sets it apart from the competition. If you don't have a distinct benefit that's obvious to your potential buyer, you're operating without a USP.