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Asset Value = (Net Profit) x (Industry Multiplier) Any time an asset has sustainable profits, an industry multiplier governed by prevailing market conditions determines the asset's value. Other people or companies will buy that asset based on the asset's net profit multiplied by the assessed multiple. For example, if you own a manufacturing company that nets $100,000 and the average multiple for your industry is 6, your asset value is worth $600,000. Industry multipliers are subject to intense negotiating as they rise and fall with the economy and within industry sectors.