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For example, in my particular web space, industry multipliers ranged from 2 to 6. For this analysis, let's use the middle: 4. This means that any time I increased my net profit, the value of my business increased by a minimum factor of 4, or 400%. 400%! Where can you get a return of 400% in today's financial market? Are there any mutual funds paying 400%? Forget about today, how about ever?