One day, eBay designers decided that a bright yellow background wasn't cool anymore, so they replaced it with a white one. Customers didn't like it one bit. So many people complained that eBay rolled the change back to yellow. Then, over a period of several months, they modified the background color one shade of yellow at a time, until all the yellow was gone and had been replaced with white.1 Hardly a single user noticed. This is the power of gradual change--it gets met with less resistance as people are only asked to adapt to one small piece at a time rather than to everything all at once. Satisfy people with gradual change instead of dramatic change.