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'The first challenge in Eyeball Selling is discovering who the real decision maker is.' Jimmi meets his challenge in an unorthodox (not necessarily recommended) way. Right after 'Good afternoon, gentlemen and ladies,' he says something slightly confusing. Why? Because the surprised group doesn't know how to react. So their heads all twirl like weather vanes on a windy day to look at - guess who - the honcho, the heavyweight, the head man or woman. Now Jimmi's got his decision maker so he can continue Eyeball Selling to that person.