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Technique 65: What colour is your time? No matter how urgent you think your call, always begin by asking the person about timing. Either use the What Colour Is Your Time? device or simply ask, 'Is this a convenient time for you to talk?' When you ask about timing first, you'll never smash your footprints right in the middle of your telephone partner's sands of time. You'll never get a 'No!' just because your timing wasn't right.