The Friday Story In one of Fin's departments, Friday afternoons are for storytelling. They are particularly reserved for stories about experiments and tests that people are doing (see The Cool Wall above). These are not retrospectives. They are perspectives on the future, on what can change for the better. Storytelling involves both the business side and the IT side of the house. The objective is to have four or five people do five-minute pitches on what they are learning. These pitches could be about customers, tools, or solutions. The room should be full. We're talking 100 people or more (or for a smaller company, everybody) before they go off for the weekend. It is not a demo (as in Agile).