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Effective executives know what they expect to get out of a meeting, a report, or a presentation and what the purpose of the occasion is or should be. They ask themselves: 'Why are we having this meeting: do we want a decision, do we want to inform, or do we want to make clear to ourselves what we should be doing?' They will insist that the purpose be thought through and spelled out before a meeting is called, a report asked for, or a presentation organized.