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The brain also doesn't store information neurally and objectively. We reinvent and rewrite our memory every time we try to retrieve information. The brain works with rules of thumb and makes things look as if they fit, even if they don't. It remembers events that never happened, connects unrelated episodes to convincing narratives and completes incomplete images. It cannot help but see patterns and meaning everywhere, even in the most random things (cf. Byrne, 2008). The brain, as Kahneman writes, is "a machine for jumping to conclusions"