💡
In a society based on consumption, the concept of instant gratification is pervasive. Advertising presents us constantly with images that suggest that happiness can be ours through ownership of material goods. Attractive people with lots of friends are shown enjoying themselves in a way that suggests that we might join them if we buy the correct car, the right house, the proper beer. One effect of these ads is to produce dissatisfaction with what we have and how we look. Another is to suggest the availability of a rapid antidote to our discontent: spending money. Is it any wonder that almost all of us are in debt?