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In many cases, mergers and acquisitions are being driven by a key trend within a given industry, such as: *Rapidly changing technology, which is driving many of the deals in high technology *Fierce competition, which is driving many of the deals in the telecommunications and banking industries *Changing consumer preferences, which is driving many of the deals in the food and beverage industry *The pressure to control costs, which is driving many of the deals in the health-care industry *A reduction in demand, such as the shrinking federal defense budget, which is driving the consolidation in the aerospace and defense contractor industries