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For the buyer, the key motivators in an acquisition (which will be discussed in more detail in Chapter 3) usually include one or more of the following: Revenue enhancement Cost reduction Vertical and/or horizontal operational synergies or economies of scale Growth pressures from investors Underutilized resources A desire to reduce the number of competitors (increase market share and reduce price competition) A need to gain a foothold in a new geographic market (especially if the current market is saturated) A desire to diversify into new products and services