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Marketing was really better called "advertising." Marketing was about communicating the values of a product after it had been developed and manufactured. That's clearly not a valid strategy in a world where the product attributes (everything from service to design) are now at the heart of what it means to be a marketer. Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it. How can a Purple Cow company not be run by a marketer?