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In the ordinary business world, one of the most common causes of complaints among franchisees is the belief that they are having to battle for turf against rival franchisees of the same company. Ordinarily, if a competitor opens up shop nearby, a company can try to outdo it in terms of quality or undercut it in terms of price. In the case of franchising, this isn't really possible: if a McDonald's restaurant is doing a roaring trade in a neighborhood where it is the only branch, and suddenly the parent company announces that it is going to open two more franchises in the area, the restaurant will lose revenue to competitors against whom it cannot compete, because they are selling the same products at the same price.