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...__maintenance of any product is a chore, and for that reason alone, low maintenance becomes a criterion for high quality__. At Patagonia none of us likes to iron or bother with the dry cleaner's, and we assume that our customers don't either. We have practical reasons too. You should be able to wash travel clothes in a sink or a bucket, then hang them out to dry in a hut and still look decent for the plane ride home.