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2: Find your unique uniform. Steve Jobs always wore the same clothes: a black turtleneck by Issey Miyake, Levi's 501s, and a pair of New Balance sneakers, which even served as his attire for public presentations. Facebook founder Mark Zuckerberg seems to be fond of a gray T-shirt. Einstein is said to have always worn the same type of jacket. These people took the time that others spend on choosing clothes and chasing trends and turned their attention instead to the things that mattered most to them.