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exceptional. Remarkable people with remarkable careers seem to switch jobs with far less effort. Remarkable people often don't even have a resume. Instead, they rely on sneezers who are quick to recommend them when openings come up. Remarkable people are often recruited from jobs they love to jobs they love even more. The secret doesn't lie in the job-seeking technique. It has to do with what these people do when they're not looking for a job. These Purple Cows do an outrageous job. They work on high-profile projects. These people take risks, often resulting in big failures. These failures rarely lead to a dead end, though. They're not really risks, after all. Instead, they just increase the chances that these people will get an even better project next time.