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All of us have certain innate needs--to feel connected, to feel valued, to feel secure, to feel we make a difference in the world, to have autonomy, to feel we're good at something. Materialistic people, he believes, are less happy--because they are chasing a way of life that does a bad job15 of meeting these needs. What you really need are connections. But what you are told you need, in our culture, is stuff and a superior status, and in the gap between those two signals--from yourself and from society--depression and anxiety will grow as your real needs go unmet.