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Take transportation as an example. How do you get from point A to point B? Today you can do it in one of eight ways with a vehicle: 1. Buy a car, drive yourself (the default today). 2. Hire a company to drive you to your destination (taxi). 3. Rent a company-owned car, drive yourself (Hertz rental). 4. Hire a peer to drive you to your destination (Uber). 5. Rent a car from a peer, drive yourself (RelayRides). 6. Hire a company to drive you with shared passengers along a fixed route (bus). 7. Hire a peer to drive you with shared passengers to your destination (Lyft Line). 8. Hire a peer to drive you with shared passengers going to a fixed destination (BlaBlaCar).