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Eighty-five percent of people write down rest. Rest is the first word you saw, and this is consistent with the primacy effect of memory: We tend to remember best the first entry on a list. Seventy percent of people remember the word night. It was the last word you saw, and is consistent with the recency effect: We tend to remember the most recent items we encountered on a list, but not as well as the first item. For lists of items, scientists have documented a serial position curve, a graph showing how likely it is that an item will be remembered as a function of its position in a list.