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"What do you want to have happen in this meeting?" "What is the purpose of this form?" "What would the ideal person for this job be able to do?" "What do we want to accomplish with this software?" These and a multitude of other, similar questions are still sorely lacking in many quarters. There's plenty of talk in the big meetings that sounds good, but learning to ask, "Why are we doing this?" and "What will it look like when it's done successfully?" and to apply the answers at the day-to-day, operational level--that will create profound results.