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Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, "What do I have to give up?" they ask, "What do I want to go big on?"
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Greg McKeown, Essentialism: The Disciplined Pursuit of Less (Amazon)
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Rather than "what do I have to give up" , "what do i get to go big on?"
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Peter Duffy
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