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Display advertising works in two ways. You go to the top websites that represent your niche and see if you can buy ad space on that website. This brings you advertising straight to the people who are interested in your niche products. The second option is to work through an established ad network that will handle your display ads and placement.

Retarget Statistics show that up to 98% of people do not buy when they visit a website for the first time as people love to window-shop before making any decisions.

Merchant Words The Merchant Words app collects data from the Amazon autocomplete search bar about what words and phrases Amazon users use while searching for products.

Customer Reviews and Ratings Adding a feedback page to your website and your online store is the best way to build trust. Humans are not very trusting, and when shopping online, they often have reason for this skepticism. Use this scepticism as a marketing tool by having a section for testimonials and ratings by customers and, most importantly, have a section where customers can leave reviews on your products and services.

One of the most popular ways to get backlinks is through infographics. Create interesting infographics that people want to see and share. Another popular way of getting backlinks is to do guest blogging. Writing great articles on other website blogs earn you backlinks, but also introduces new audiences to your own website and enhances your online reputation.

Feedback Express To boost sales and grow your dropshipping business, you need as much positive feedback from customers as possible. Feedback Express helps to boost your positive reviews and remove negative feedback. This is the best way to maintain high ratings for your store and the products that you sell. Another function of Feedback Express is that it enables you to blacklist customers who behaves unethically by leaving unwarranted bad reviews.

Plugin SEO This plugin is available in the Shopify app store. There is a free version available as well as a paid for version. The free version of Plugin SEO advise when there are any issues with how your website performs on the search engines. It also provides basic SEO techniques.

FeedCheck