Too busy to read?

It always takes longer than expected, per Hofstadter's Law, even when--and this is the critical part--one takes Hofstadter's Law into account.

Machiavelli said that a proper conspiracy moves through three distinct phases: the planning, the doing, and the aftermath. Each of these phases requires different skills--from organization to strategic thinking to recruiting, funding, aiming, secrecy, managing public relations, leadership, foresight, and ultimately, knowing when to stop. Most important, a conspiracy requires patience and fortitude, so much patience, as much as it relies on boldness or courage.

For his bravado, Nick Denton was an incisive reader of other people. What he knew was that most people did not have the stomach--or the cash--to actually take it very far against a media outlet. He felt protected by the moat explained in the old twentieth-century proverb: Never fight a battle against someone who buys ink by the barrel. It's easier to just let the whole thing go.

Occam's razor had set in (the simpler explanation is more likely)

The great Sun Tzu said that you must know your enemy as well as yourself. To not know yourself is dangerous, but to not know your enemy is reckless or worse. Because without this knowledge, you are unaware of the opportunities your enemy is presenting to you, and worse, you are ignorant of the opportunities you present to those who wish to do you harm.

to think and to do are always different things.

A start-up is, in Peter's definition, "a small group of people that you've convinced of a truth that nobody else believes in."

The Fifteen Decisive Battles of the World by Sir Edward Shepherd Creasy,