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But no matter how they end, labels almost always begin with roughly the same words: It seems like ... It sounds like ... It looks like ... Notice we said "It sounds like ..." and not "I'm hearing that ..." That's because the word "I" gets people's guard up. When you say "I," it says you're more interested in yourself than the other person, and it makes you take personal responsibility for the words that follow--and the offense they might cause.