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Marketers for years have talked about the five Ps of marketing. (There are more than five of them, but everyone has their favorite five.) Some of them include: * Product * Pricing * Promotion * Positioning * Publicity * Packaging * Pass-along * Permission This is the marketing checklist: a quick way to make sure you've done your job, a way to describe how you're going to go about getting people to buy what the factory just made.