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publishers considered their readers to be their customers, and saw their goal as providing a product good enough to convince people to pay to read it. Day's innovation was to realize that his readers could become his product and the advertisers his customers. His goal became to sell as many minutes of his readers' attention as possible to the advertisers. To do so, he lowered the price of the Sun to a penny and pushed more mass interest stories. "He was the first person to really appreciate the idea--you gather a crowd, and you're not interested in that crowd for its money," Wu explained in a speech, "but because you can resell them to someone else who wants their attention."