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For example, a typical company meeting might have one person in front of a room giving a PowerPoint presentation, while managers and coworkers sit in the dark and try to stay awake. That presentation serves a normal business function, but Art makes the argument that it can be redesigned to serve as a practice session for everyone in the room. It might go like this: The speaker chooses a particular skill to focus on during the presentation -- telling engaging stories, for example, or speaking more extemporaneously and relying less on the PowerPoint slides -- and then tries to make that particular improvement during the presentation. Meanwhile, the audience takes notes on how the presenter's performance went, and afterward they practice giving feedback. If done just once, the presenter may get some useful advice, but it's not clear how much difference it will make, as any improvement from such a one-off session is likely to be minor. However, if the company makes it a regular practice in all staff meetings, employees can steadily improve on various skills.