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Cass R Sunstein and Richard H Thaler, Nudge: Improving Decisions About Health, Wealth and Happiness (Amazon)
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We look at how readily an example comes to mind to determine our calculation of how likely that example is to occur
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Peter Duffy
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Cass R Sunstein and Richard H Thaler, Nudge: Improving Decisions About Health, Wealth and Happiness (Amazon)
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People hate losses
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Peter Duffy
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Cass R Sunstein and Richard H Thaler, Nudge: Improving Decisions About Health, Wealth and Happiness (Amazon)
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Use smaller plates to eat less
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Peter Duffy