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I'd rather regret something I've done than something I wish I had done The regret we experience for not doing something leaves a much stronger impression on us than the regret we may have for doing something. In psychology, this is called the Zeigarnik effect, which says that people remember things that they once pursued and left incomplete more than they do the things that they had completed. For example, I'm sure most of us regret not telling someone we loved them, and those feelings are likely to remain with us forever.