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Another possible reason that affirmations appear to work is that optimists tend to notice opportunities that pessimists miss.1 A person who diligently writes affirmations day after day is the very definition of an optimist, even if only by actions. Any form of positive thinking, prayer, or the like, would presumably put a person in a more optimistic mind-set. And because optimists have been shown in studies to notice more opportunities than pessimists, the result can look like luck.