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Also, remember that negative reactions are almost always louder and more passionate than positive ones. In fact, you may hear only negative voices even when the majority of your customers are happy about a change. Make sure you don't foolishly backpedal on a necessary but controversial decision.

Constantly scanning the world for the negative comes with a great cost. It undercuts our creativity, raises our stress levels, and lowers our motivation and ability to accomplish goals.

This pattern of focusing on the negative pervades not only our research and schools but our society. Turn on the news, and the majority of airtime is spent on accidents, corruption, murders, abuse. This focus on the negative tricks our brains into believing that this sorry ratio is reality, that most of life is negative.