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"LOVE THE PAIN" isn't about self-flagellation. It's a simple reminder that nearly all growth requires discomfort. Sometimes the discomfort is mild, like an uphill bike ride or swallowing your ego to listen more attentively. Other times, it's far more painful, like lactic-threshold training or the emotional equivalent of having a bone reset. None of these stressors are lethal, and it's the rare person who pursues them. The benefits or lack thereof depend on how you talk to yourself.