Too busy to read?

No worries. I've done it for you.
💡
Brand companies can command higher prices for similar products and services from companies without brands because they are trusted for what they promise. So trust is an intangible that has increasing value in a copy-saturated world.
🔗
416
📖
Kevin Kelly, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Amazon)
💭
people pay more when they know they can trust what they'll get
⚡️
Peter Duffy
trust
branding
💡
Branding isn't just something to add to great products - it's essential to their existence.
🔗
502
📖
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense (Amazon)
💭
.branding branding helps ensure higher quality products and company reputations are on the line
⚡️
Peter Duffy
branding