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Understand the situation, define the problem, clarify short & long term impact of the problem and quantify the benefits after you resolve the problem
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Peter Duffy
selling
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.reputation .selling sow fear and doubt about competitors
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Peter Duffy
selling
reputation
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the target needs to think now is the perfect time for the idea
⚑️
Peter Duffy
selling
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David J Schwartz, The Magic of Thinking Big (Amazon)
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Convert your ideas to written form!
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Peter Duffy
selling
stories
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Engage in contract talks when the client is happiest
⚑️
Peter Duffy
selling
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.selling understand who the decision maker is
⚑️
Peter Duffy
selling
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Compare your solution to worse alternatives
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Peter Duffy
selling
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Jason Fried and David Heinemeier Hansson, It Doesn’t Have to Be Crazy at Work (Amazon)
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Sell new customers on the new thing
⚑️
Peter Duffy
selling
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.selling highlight the benefit
⚑️
Peter Duffy
selling