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Though the intensity may differ from person to person, you can be sure that everyone you meet is driven by two primal urges: the need to feel safe and secure, and the need to feel in control. If you satisfy those drives, you're in the door.
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Chris Voss and Tahl Raz, Never Split the Difference: Negotiating as if Your Life Depended on It (Amazon)
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We are driven by the need to feel secure and in control
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Peter Duffy
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