Too busy to read?

He knew I could deliver a real face melter of a pitch, a compelling and dramatic story that explained everything. Why now, why us, critical path, upside, downside, and competitive advantage. All stuff that I'd done hundreds of times.

a great pitch is not about procedure. It's about getting and keeping attention. And that means you have to own the room with frame control, drive emotions with intrigue pings, and get to a hookpoint fairly quickly.