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"It's like the free puppy," I continue. "It's not the upfront capital that kills you, it's the operations and maintenance on the back end." Chris cracks up. "Yes, exactly! They'll say, 'The puppy can't quite do everything we need. Can you train it to fly airplanes? It's just a simple matter of coding, right?'"

To me, __a shirt that has to be treated so delicately has diminished value. Because I think ease of care is an important attribute__, I would never own a shirt like that, much less make and sell one.

...__maintenance of any product is a chore, and for that reason alone, low maintenance becomes a criterion for high quality__. At Patagonia none of us likes to iron or bother with the dry cleaner's, and we assume that our customers don't either. We have practical reasons too. You should be able to wash travel clothes in a sink or a bucket, then hang them out to dry in a hut and still look decent for the plane ride home.